Sony, The Next Apple?

It seems that the head honchos over at Sony have decided to ramp things up a notch in their smartphone business. 

http://www.telegraph.co.uk/technology/sony/9809157/Sony-focuses-on-high-end-smartphones-to-take-on-iPhone.html

This article via The Telegraph details Sony's plans to focus only on "high-end mobile devices." Sound familiar? Basically the company wants to see the same profit margins as Apple gained with their iPhone, offering only one price range of phone means that consumers can only choose the premium model at any time (sans storage options). This strategy has shown to be extremely lucrative with Apple, however Sony has already been manufacturing "premium" smartphones for several years now. It really doesn't make too much sense that simply eliminating your more consumer-friendly models would change your economics.

Who knows, maybe Sony will be the next Apple!

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